The mid-twentieth century was the heyday of mimetic architecture. Commercial buildings were designed to catch the attention of potential customers. A coffee shop might be shaped like a coffee cup. A diner might be painted to resemble a hot dog. Even the most inattentive passerby would know instantly what was featured on the menu.
Memetic architecture is just one type of Roadside Architecture, or Novelty Architecture, that evolved in the United States during the 1950s. Other types of Roadside Architecture include: