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1955 - 1965: Alexander Houses

California Tract Homes Go Modern

Real estate developers Robert and George Alexander captured the spirit of mid-century modernism, building more than 2,500 tract homes in southern California.
Alexander Home in the Twin Palms Neighborhood, Palm Springs, California

Alexander Home in the Twin Palms Neighborhood (formerly known as Royal Desert Palms), Palm Springs, California. Palmer & Krisel, architects. 1957.

Photo © Jackie Craven
During the late 1950s and early 1960s, the George Alexander Construction Company partnered with several architects to develop a unique approach to tract housing. Although the company worked in and near Palm Springs, California, the houses they built were imitated across the United States.

The Alexander Construction Company gave their homes a variety of roof lines and exterior details, making each home seem unique. But, behind their facades, Alexander Homes shared many similarities.

Common features of Alexander Homes:

  • Post-and-beam construction
  • Expansive windows
  • No moldings or trim around windows and doors
  • Breezeway connecting carport to living quarters
  • Open floor plans
  • Three-quarter high wall partitions
  • Fiberglass or iron screens and walls with decorative cutouts
  • Idiosyncratic rooflines: Flat, slanted, or butterfly-shaped
  • Exposed ceiling beams
  • Exteriors finished with two-tone wood, patterned brick, or decorative concrete block
Architects for the Alexander Construction Company:

See More Houses built by the Alexander Construction Company:

Related:

During the same time period, California builder Joseph Eichler also pioneered modernist approaches to suburban housing, building thousands of stylish Eichler Homes that were imitated across the USA.

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References:

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