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From Jackie Craven 1987: The Forma Store in São Paulo, BrazilPaulo Mendes da Rocha, Architect Pritzker-prize winning architect Paulo Mendes da Rocha is known for bold simplicity and an innovative use of concrete and steel. ![]() Photo © Nelson Kon The Forma Store in São Paulo, Brazil, designed by Paulo Mendes da Rocha, 2006 Pritzker Architecture Prize Laureate. Paulo Mendes da Rocha designed the Forma Store in São Paulo, Brazil to allow for maximum display space. The showcase window is elevated and spans the entire length of the building. Thus, the window becomes billboard, easily seen by passing traffic.
Inside the store, equipment and support services are placed at each end of opposing concrete walls. The center area is open for product displays. The Forma store is elevated with 900 square yards of parking space located below. The main entrance is reached via a retractable staircase. ~Pritzker Prize Committee Pritzker Prize Winners20th Century Architecture |
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