1987: The Forma Store in São Paulo, Brazil

Photo © Nelson Kon

The Forma Store in São Paulo, Brazil, designed by Paulo Mendes da Rocha, 2006 Pritzker Architecture Prize Laureate.

Paulo Mendes da Rocha designed the Forma Store in São Paulo, Brazil to allow for maximum display space. The showcase window is elevated and spans the entire length of the building. Thus, the window becomes billboard, easily seen by passing traffic.

Inside the store, equipment and support services are placed at each end of opposing concrete walls. The center area is open for product displays.

The Forma store is elevated with 900 square yards of parking space located below. The main entrance is reached via a retractable staircase.

^{~Pritzker Prize Committee}