The Arthur L. Richards Company in Milwaukee, Wisconsin planned to manufacture and distribute a set of "American System-Built Houses" designed by Frank Lloyd Wright. The houses were to be built with preassembled parts at a factory. The precut parts would be assembled on site.
The idea was to reduce the cost of expensive skilled labor, control the quality of the design, and franchise the operation for distribution. Six demonstration houses were built in a working-class Milwaukee neighborhood. The project was discontinued.